Pennsauken, New Jersey – For over 10 years, Puratos has developed their very own consumer research initiative called Taste Tomorrow.
Taste Tomorrow is the world’s largest ecosystem for consumer understanding in bakery, patisserie and chocolate.
It tracks local and global consumer behaviors, attitudes and choices by continuously interviewing consumers worldwide, to provide valuable and in-depth insights.
For instance, only 24% of consumers are trying to save money by purchasing fewer chocolate bars, pralines and other chocolate items, while 45% of consumers keep on buying products of higher quality and products they trust.
Puratos unveils three trends for chocolatiers that will be essential in 2023.
1. Transparency and conscious consumption
The interest in natural and organic foods has remained fairly stable, though increased in 2022, and is expected to grow further in 2023. Consumers appreciate sustainable brands and Fair Trade initiatives. Honey, syrups and coconut sugar are all quoted among consumers as healthier replacements for sugar that make chocolate even more attractive to consumers.
2. Plant-based dairy-free chocolate
As concerns about the environment, health and animal welfare persist, and with a greater number of plant-based options available, it is no surprise that plant-based will also become a huge trend in the world of chocolate next year. Chocolatiers and confectionery manufacturers have been developing alternatives to traditional milk chocolate that can be enjoyed by consumers who are following a plant-based diet, but will also seduce traditional milk chocolate lovers.
3. Functional chocolate
Chocolate is traditionally associated with comfort and pleasure. It has been associated with higher levels of endorphins and physical health benefits. In 2023, chocolate will be increasingly turning into a moment of indulgence that is good for the body as well as the mind.
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Photo by: puratos.com