USA - Pumpkin spice, once an exclusive café treat, has now blossomed into a seasonal sensation. Its transition from coffee shops to grocery shelves across North America is nothing short of remarkable.

This trend, synonymous with fall, finds its way into products like cereal bars, crispy rice treats, pancake mixes, and breads. But there's more than meets the eye.

Jennifer Zhou of ADM notes an extension of pumpkin spice seasonality, hinting at its growing popularity. Combining this fall flavor with other spices like cayenne or turmeric offers an innovative approach, leading to unique snack creations.

Despite consistent product launches in 2022 and 2021, manufacturers are advised to explore other nostalgic flavors, such as apple pie, to diversify consumer experiences.

Yet, pumpkin spice remains a powerful player in the flavor game. As David Banks from Bell Flavors & Fragrances puts it, this warming spice stirs strong emotions, especially with the holidays approaching.

To maintain its allure, it's essential to reimagine and reinvent.

And some suggestions?

Think pumpkin chai with black tea hints, or maybe a smoky pumpkin spice evoking fall campfire memory.

By pairing with flavors like caramel or french toast, or even transitioning into savory versions, pumpkin spice continues to evolve, ensuring it remains a favorite in the baking industry.

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