Hershey, Pennsylvania - The Hershey Company has made significant leadership changes, appointing Andrew Archambault as President of U.S. Confection, and Veronica Villasenor as President of Salty Snacks, effective February 3, 2025.
These strategic appointments are set to propel Hershey into a new era of innovation and growth.
Andrew Archambault brings a fresh perspective to Hershey's confection division from his extensive experience at Keurig Dr Pepper (KDP), where he played a pivotal role in brand development and business expansion.
As the former President of U.S. Refreshment Beverages at KDP, Archambault's expertise in strategic acquisitions and partnerships has been proven to drive substantial business growth.
His background with major brands like Dr Pepper, Canada Dry, and Coca-Cola will be invaluable as he oversees Hershey's flagship products including Hershey's, Reese's, and Jolly Rancher.
Veronica Villasenor, a 22-year veteran at Hershey, takes the helm of the Salty Snacks division.
Villasenor has been instrumental in her previous role as Vice President of Salty Snacks, where her innovative strategies considerably enhanced the division’s portfolio.
Her extensive experience across Hershey’s various units provides her with unique insights into consumer and market dynamics, which will be crucial as she aims to expand the company's presence in the salty snacks market.
Hershey's Executive Committee, working closely with the team to advance the company's strategic priorities and enhance leadership roles across the board.
Villasenor succeeds Kristen Riggs, who after two decades at Hershey, is departing to pursue other opportunities.
This leadership transition marks a pivotal moment for Hershey as it continues to evolve within the fast-paced confectionery and snacks industries.
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Photo by: thehersheycompany.com