Jackson, Michigan - Dawn Foods recently expanded its Dawn Exceptional line with the introduction of new buttercreme style icings.

This expansion includes the European Style White Buttercreme, building on the success of their earlier European Style Chocolate Buttercreme.

These additions are part of Dawn's commitment to offering premium, ready-to-use icing options that provide both exceptional taste and artistic flexibility to bakers.

Following consumer trends favoring buttercreme style frosting, Dawn Foods has unveiled 13 new colorful buttercreme icings.

This development is supported by their proprietary Attitude and Usage Study, which found that 79% of consumers prefer buttercreme frosting on cakes.

The new colorful options are designed to cater to consumer preferences for bright and vivid food presentations, which, according to a Sensient Food Colors study, are often perceived as more flavorful.

The European Style White Buttercreme is enhanced with fondant for a smooth, consistent texture ideal for both simple frosting applications and more intricate decorative work.

This aligns with findings from an FMCG Gurus 2024 study, which highlighted a consumer preference for brightly colored foods, as they are often associated with enhanced taste and enjoyment.

The colorful icings boast excellent color stability, ensuring that the vibrant hues remain consistent from the bakery shelf to home consumption.

Each icing in the line offers a sweet, creamy vanilla flavor and is formulated for easy use, supporting a variety of decorating techniques from piping to spreading, all while maintaining the ability to uphold detailed and intricate designs.

To view current Dawn Foods Jobs and Careers, visit https://www.careersinfood.com/dawn-foods-company-5302.htm

Photo by: dawnfoods.com