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ABA Expands Team to Enhance Industry Impact

New Hires and Core Values to Drive Strategic Initiatives

  • 30 December 2024
ABA Expands Team to Enhance Industry Impact

Washington, DC - The American Bakers Association (ABA) has announced the addition of four key personnel, bolstering its efforts to deliver significant industry results and an enriched membership experience.

This strategic expansion is aimed at aligning with ABA’s new Strategic Plan, ensuring that the organization continues to thrive and provide high-value services to its members.

Anne Fairfield-Sonn joins as the Director of Marketing and Communications. With a diverse background in various sectors including agriculture and technology, Anne is set to redefine ABA’s brand positioning.

Her expertise in digital marketing will enhance brand awareness and engagement through effective storytelling and innovative communication strategies.

In the role of Assistant of Events and Operations, Dorian Peele will leverage strong problem-solving skills to refine ABA’s event planning and operational processes.

Dorian’s proactive approach will contribute to creating high-quality, inclusive experiences at ABA events, setting new standards in industry gatherings.

As the new Director of Finance, Alta Riggs, a licensed Certified Public Accountant, will oversee all financial aspects of ABA.

Alta’s responsibilities include managing day-to-day accounting operations, coordinating annual audits, and developing financial strategies that ensure the organization’s long-term sustainability.

Danielle Tex steps into the role of Coordinator of Events and Programming with a strong background in event coordination.

Danielle’s creativity and organizational skills will play a crucial role in enhancing the association’s events and programming, driving deeper engagement within the baking industry.

To view current Marketing Jobs, visit https://www.careersinfood.com/marketing-jobs.cfm

Photo by: americanbakers.org

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