United States - The bakery industry is set to embrace a blend of innovative and traditional trends, according to insights from Puratos.

Local sourcing, gut health, sourdough, and classic pastries are expected to be at the forefront of consumer preferences.

Local Authenticity

Local authenticity is seeing a surge in popularity, with consumers increasingly preferring baked goods made with ingredients sourced from nearby farmers.

This trend not only supports local economies but also appeals to those seeking fresher and perceived healthier options. Taste Tomorrow forecasts significant growth in various global regions, including a remarkable 40% spike in Chinese markets.

Gut Health

Gut health continues to gain traction among health-conscious consumers. The trend is bolstered by the widespread awareness of digestive health benefits, driven by influential documentaries and social media personalities.

Bakery products that are high in fiber and enriched with prebiotics and probiotics are particularly in demand. Such offerings are crucial for bakeries aiming to capture this health-focused market segment.

Sourdough

Sourdough remains a star in the industry, thriving on its reputation for health benefits and superior taste.

Its versatility is being celebrated in an array of baked products from traditional breads to innovative pizzas and muffins. This trend is not only maintaining its growth but accelerating, especially in French and Chinese-speaking regions.

Classics Continued

Despite the influx of new trends, classic breads and pastries like croissants continue to charm customers worldwide, with expected growth in all major language-speaking regions.

Puratos' Taste Tomorrow analysis, derived from semantic AI technology scanning global consumer data, suggests these trends are not fleeting but pivotal movements shaping the future of baking.

To view current Puratos Jobs and Careers, visit https://www.careersinfood.com/puratos-company-41229.htm