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Kenmore introduces new stand mixer with revolutionary design

  • 24 May 2018
Kenmore introduces new stand mixer with revolutionary design

New Elite Ovation stand mixer enables easier mixing without the mess

The Kenmore brand has introduced a breakthrough design for the stand mixer category.

The Kenmore Elite Ovation five-quart stand mixer allows home chefs and bakers to mix up ingredietns without the mess.

The new stand mixer features a patented and revolutionary "pour-in top" design that allows cooks to add ingredients directly into the mixing bowl without stopping the mixer. This design combined with a 360-degree splash guard, ensures those ingredients stay in the glass mixing bowl, without splattering and leaving an unwanted mess in the kitchen.

"Kenmore Elite Ovation could be the most innovative small kitchen appliance in the past 20 years," said Tom Park, president of Kenmore, Craftsman and DieHard brands at Sears Holdings. "Our research shows that home chefs were frustrated with how difficult it is to add ingredients to traditional stand mixers. Ovation's sophisticated, elegant design and performance is nothing short of amazing–and could be displayed in a museum of contemporary art."

As of May 23, 2018, Kenmore released a limited quantity of the Kenmore Elite Ovation stand mixers available for pre-order at sears.com/ovation.

"We are excited to offer the latest in Kenmore innovation, the Ovation, at Sears to our members who have a passion for cooking and baking," said Leena Munjal, chief digital officer at Sears Holdings. "Kitchen enthusiasts and home chefs who tested the Kenmore Ovation thought it was not only an incredibly functional appliance, but also a beautiful addition to their kitchen.”

For decades, adding ingredients to traditional stand mixers presented challenges for home chefs, requiring them to tilt the entire motor up to gain access to the bowl. Now, with Ovation's 'pour-in top' design, cooks can keep mixing without the mess. The new mixer also encourages baking with help from younger kids, allowing the experience to be more about the cooking and less about the clean-up.

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