June 26, 2018

Bimbo Bakeries USA (BBU) has added a new flavor to its line of Entenmann’s Little Bites mini muffins. The limited-edition vanilla naturally-flavored muffin will be available for a limited time until the end of June.

"For nearly 20 years, Little Bites has made snack time a breeze, providing parents with a convenient option they can feel good about and kids with the delicious mini muffins they love," said Kim Bremer, director of marketing for Entenmann's Little Bites. "We regularly listen to our fans' preferences and suggestions so that we can continue surprising them with new, in-demand flavors, and we're thrilled to bring the beloved flavor of vanilla to our seasonal favorites offerings."

More than 10 billion Entenmann’s Little Bites have been sold since its inception in 1999. The brand’s new vanilla-flavored muffins are the latest addition to its line of pre-portioned pouches containing 190 calories per pouch, no high fructose corn syrup and 0g trans-fat.

The new muffins complement its already-existing line ranging of flavors of blueberry, fudge brownies, glazed donut holes, and chocolate chip cookies flavors.